Belle Fleur Store

a boutique with art gallery gift shop vibes


After years as an event pop-up store, belinda eldridge opened belle fleur in a century-old store in the city.

The cosy store feels like an art gallery gift shop in all the best ways. In fact, you’ll find many of the brands you’ll find at the V&A or National Museum of Australia shops – Liberty, William Morris, Wavertree & London. Filled with tea towels, soaps, tableware and gardening goods, it’s all very English with pops of French Provincial.

It’s basically impossible you’d walk in here looking for a gift and leave empty handed.

There are always freshly potted herbs at the door, which are perfect gifts by themselves. Almost everything is very affordable, with a few luxury items thrown in for good measure. So whether you’re after some garden gloves as a present or fancy paper plates for a picnic, pop into Belle Fleur.

opening hours

Thurs - Fri: 9.00am – 5.00pm
Sat: 9.00am – 2.00pm

Contact Details

21 Bowen Street, City
(near York Realty on Ruthven Street)



Looking to treat yourself?